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Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the "Nickel, Nickel" jingle, doubling sales by ...
Pepsi-Cola Soda Shop Made with Real Sugar, originally named Pepsi Throwback and Pepsi Made with Real Sugar and still branded that way in some international markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of the sugar substitute high-fructose corn syrup that has been used in the standard ...
Pepsi Blue Chilled Cola, or simply Pepsi Blue, which was promoted by Britney Spears was released in Vietnam. Another version of Pepsi, Pepsi Ice Mint flavored Pepsi sold for a limited time along with Pepsi Fire in south east Asia including Malaysia. Pepsi Cheer, a sweet syrup tasting style of Pepsi sold in Thailand in 2010.
Guth used Loft's labs and chemists to reformulate the Pepsi syrup recipe, and he used his position as president of the company to replace Coca-Cola with Pepsi Cola at Loft's shops and restaurants. Guth also used Loft resources to promote Pepsi, and moved the soda company to a location close to Loft's own facilities in New York City. [7]
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Most modern colas have a dark caramel color and are sweetened with sugar, high-fructose corn syrup or artificial sweeteners. They come in numerous different brands, with Coca-Cola and Pepsi being among the most popular. [5] These two companies have been competing since the 1890s, a rivalry that has intensified since the 1980s. [6] [7]
Charles Godfrey Guth (June 3, 1877 – May 24, 1948) was an American businessman, who, as executive of the Loft Candy Company, purchased the trademark and the syrup recipe of the twice-bankrupt Pepsi-Cola Company. [1] [2] [3] He was President of Loft Candy Company from 1930 to 1935 and President of Pepsi-Cola Company from 1931 to 1939.
Also in 1903, he moved his Pepsi-Cola production out of his drug store and into a rented building nearby. In 1905, Bradham began selling Pepsi-Cola in six-ounce bottles (up until this time he sold Pepsi-Cola as a syrup only), and awarded two franchises to North Carolina bottlers. Bradham's Pharmacy in New Bern, North Carolina