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This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
Communication strategies were seen as belonging to the planning phase; their use became necessary if the learner experienced a problem with the initial plan that they made. In addition to the strategies outlined above Kasper and Faerch also pointed to the possibility of using a reductive strategy such as switching to a completely different topic.
The action research methods allow the study to be located in not only communication theory, but also grassroots communication practice. In this approach, participants can act as co-investigators in cycles of inquiry, action and reflection and researchers are able to give back in a way that will develop the communicative ecology.
Associations related to Communication Studies were founded or expanded during the 1950s. The National Society for the Study of Communication (NSSC) was founded in 1950 to encourage scholars to pursue communication research as a social science. [18] This Association launched the Journal of Communication in the same year as its founding. Like ...
Scientific communication is a part of information science and the sociology of science which study researchers' use of formal and informal information channels, their communicative roles (e.g., "gatekeepers"), the utilization of the formal publication system and similar issues.
The critical communicative perspective arises from different theoretical contributions. Jürgen Habermas (1984,1981), in his theory of communicative action, argues that the relationship between subjects should be based on validity claims rather than on power ones, seeing the relevance of the subject's interpretations following Alfred Schütz phenomenology (Schütz & Luckmann, 1974) However ...
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
The Yale Communication Research Program was a "cooperative research and study group" that encouraged members to pursue research in their line of interest regarding the subject of persuasive communication and their effects on behavior and opinion. [3]