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Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. [3] The agency is part of the WPP Group global agency ...
Ogilvy & Mather's entrance faced 49th Street; Cravath, ... demand for office space in New York City had declined following Black Monday in 1987. [106] [107] ...
David Mackenzie Ogilvy CBE (/ ˈ oʊ ɡ ə l v iː /; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
He served in a variety of senior posts including head of the New York office and executive vice president, executive director of client services worldwide. He came to international prominence for his work as Ogilvy & Mather’s executive director for all global activities on the American Express and Kraft Foods accounts.
The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full service advertising agencies within WPP Group.The launch team comprised Mandy Pooler and Nick Emery from O&M and Ron de Pear [2] and James Walker from JWT.
Peter Miles Young (born June 1954) is a British former businessman and the incumbent Warden of New College, Oxford.Until September 2016, he was worldwide chairman and CEO of the international advertising, marketing, communications, consulting and public relations agency Ogilvy & Mather.
In 1998, he became senior partner and chief creative officer for the new design and brand identity division at Ogilvy & Mather in New York. [12] At Ogilvy, he worked for clients including The Hershey Company, [13] [14] Kodak, [15] IBM, The Coca-Cola Company, [16] BP, [17] Motorola, [18] Mattel, [19] Vera Wang, American Express, Kraft Foods, Unilever, and New York City's bid for the Olympic ...
Devika Bulchandani is the Global CEO of Ogilvy. [2] She is the first Indian-origin person to head the New York-based British advertising agency. [3] She was previously the Global President at the company, and was appointed CEO in September 2022.