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Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
They also find that "negative ads work better for Republicans than for Democrats, and better for men than for women; unfortunately, negative ads also work better in general than positive ones". [34] Challengers who spend more time campaigning get a higher vote share against incumbents in state house elections. [35]
Although it has been found that Canadian elections are less likely to use attack ads than US elections, there has been an increasingly strong presence of negative ads in Canadian campaigns in modern times. Comparatively, Canadians were more likely to use acclaim ads- or ads that praise another individual- than Americans, as American campaigns ...
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During a Q&A session on 18 October 2013 on C-SPAN Mr. McInturff explained why negative campaigning works against the healthcare law: The way our brains work, if you're starting at a very weak base, it's easier to hear negative information that reinforces what you believe in a way that pushes it off the cliff than it is to hear so much new ...
Former state Sen. Larry Martin, R-Pickens was voted out of the state house in 2016 after a wave of negative campaigning came the last week before elections. While there were other factors, he said ...
The fact that both candidates did better in swing states than in non-swings may suggest that intense campaign activities do matter. Or it may be that swing states are different for reasons having ...
However, rather than using them as examples, many found it easier to just leave out the "magic words" and claim their communications to voters were fine. By 1996, interest advocacy groups were spending millions of dollars on campaigns claiming their advertisements were "issue only" since they left out the "magic words."