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Exclamation points (!) should usually only be used in direct quotes and titles of creative works. Bold type is reserved for certain uses. Quotation marks for emphasis of a single word or phrase are incorrect, and "scare quotes" are discouraged. Quotation marks are to show that you are using the correct word as quoted from the original source.
Titles in quotation marks that include (or in unusual cases consist of) something that requires italicization for some other reason than being a title, e.g. a genus and species name, or a non-English phrase, or the name of a larger work being referred to, also use the needed italicization, inside the quotation marks: "Ferromagnetic Material in ...
For titles of books, articles, poems, and so forth, use italics or quotation marks following the guidance for titles. Italics can also be added to mark up non-English terms (with the {{ lang }} template), for an organism's scientific name , and to indicate a words-as-words usage.
Bold text is stylistically offset from other text without conveying extra importance. The most common use of boldface is to highlight the article title, and often synonyms, in the lead section. Do not use bold text for emphasis. Use ''' to open and close bold text.
Similarly, when the title of an article requires quotation marks in the text (for example, the titles of songs, poems, etc.), the quotation marks should not be bolded in the summary, as they are not part of the title.--Rob Kennedy 18:59, 1 September 2006 (UTC) You are correct. Thanks for clarifying! --Bensin 20:42, 1 September 2006 (UTC)
There are many articles with series titles in italics, including the article titles in some cases. Before changing lots of them, and since there hasn't been a lot of discussion, can we confirm that quotation marks should be added (except in article titles) and italics should be removed for the titles of series.
Wikipedia:Manual of Style (text formatting)#How not to apply emphasis: "Generally, do not underline text or it may be confused with links on a web page."
The article title appears at the top of a reader's browser window and as a large level 1 heading above the editable text of an article, circled here in dark red. The name or names given in the first sentence do not always match the article title. By the design of Wikipedia's software, an article can only have one title.