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Tourism in India is 4.6% of the country's gross domestic product (GDP). Unlike other sectors, tourism is not a priority sector for the Government of India.The World Travel and Tourism Council calculated that tourism generated ₹ 13.2 lakh crore (US$160 billion) or 5.8% of India's GDP and supported 32.1 million jobs in 2021.
Medical tourism is popular in Malaysia, with the Malaysia Healthcare Travel Council reporting an arrival of 641,000 foreign patients in 2011, 728,800 in 2012, 881,000 in 2013 and 882,000 in 2014. [6] Malaysia Healthcare Travel Council, a government agency with the aim of promoting medical tourism, was launched in 2009 as an initiative by the ...
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In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala – God's Own Country was adopted in its tourism promotions and became a global superbrand. Kerala is regarded as one of the destinations with the highest brand recall. [6]
The company was founded as International Tours Co., Ltd. in 1980 by Hideo Sawada, born in 1951, and renamed "H.I.S." in 1990. [ 4 ] [ 5 ] In Japan, H.I.S. has 303 branches throughout the country and a global network of 185 branches in 124 cities abroad. [ 6 ]
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