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Barth's most well-known voiceover commercial work was for an advertising campaign for Miller Lite during the 1980s. [1] Barth closed the Miller Lite television commercials by reading the slogan "Lite Beer from Miller. Everything you always wanted in a beer. And less.".
In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
Through this acquisition and others, Molson Coors owns a number of notable beverage brands including Blue Moon, Carling, Coors Banquet, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, Steel Reserve, and Terrapin.
Miller Lite on Instagram: "Luke Combs is back on tour. To celebrate, we're dropping the new Miller Lite x Luke Combs Tour Trucker hat on 4/17, restocking daily until 4/20. Get yours while they last."
Miller Lite, Miller Genuine Draft, Olde English 800, Milwaukee's Best, Miller Chill, Hamm's, and Leinenkugel. As per the agreement with the regulators prior to the 2016 sale, the company sold to Molson Coors full ownership of the Miller brand portfolio outside of the U.S. and Puerto Rico for US$12 billion.
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High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, along with several ...
All of the Miller brands and subsidiaries were sold to Molson Coors on October 11, 2016 as required by regulators before the forming of the new company, Anheuser-Busch InBev SA/NV. [ 23 ] [ 24 ] [ 25 ] All of those brands are now made by Miller Brewing Company , a subsidiary of MillerCoors .
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