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2. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

4. Cloaking - Wikipedia

   en.wikipedia.org/wiki/Cloaking

   Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.

5. Organic search results - Wikipedia

   en.wikipedia.org/wiki/Organic_search_results

   [7] [8] Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results. Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.

6. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

7. Xenu's Link Sleuth - Wikipedia

   en.wikipedia.org/wiki/Xenu's_Link_Sleuth

   Xenu's Link Sleuth has also been cited by Rossett's The ASTD E-Learning Handbook, [9] Zhong's Intelligent Technologies for Information Analysis, [10] Gerrard's Risk-Based E-Business Testing, [11] Reynolds' The Complete E-Commerce Book, [12] Slocombe's Max Hits: Websites that Work, [13] George's The ABC of SEO, [14] as well as the German books ...