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  2. Swipe file - Wikipedia

    en.wikipedia.org/wiki/Swipe_file

    A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.

  3. Immersion marketing - Wikipedia

    en.wikipedia.org/wiki/Immersion_marketing

    Immersion marketing or immersive marketing succeeds engagement marketing, the difference being a huge emphasis on enveloping consumers in the brand. [1] Therefore, Shar Van Boskirk of Forrester Research characterizes it as "a cohesive and all-encompassing experience across any channel where the customer is."

  4. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    For example, if a counterargument states that renewable energy is too expensive, the writer could counter this by citing the declining costs of solar technology and its long-term savings. [3] Each counterargument can be presented in a separate paragraph or integrated within the main points to show a balanced perspective.

  5. List of PDF software - Wikipedia

    en.wikipedia.org/wiki/List_of_PDF_software

    Default PDF and file viewer for GNOME; replaces GPdf. Supports addition and removal (since v3.14), of basic text note annotations. CUPS: Apache License 2.0: No No No Yes Printing system can render any document to a PDF file, thus any Linux program with print capability can produce PDF files Pdftk: GPLv2: No Yes Yes

  6. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    Digital advertising strategies that largely rely on Re-targeting or repetitive exposure across websites and platforms are more likely to face the issue of display ad fatigue. Most common example of ad fatigue is Youtube Ads, Published by Google Ads Advertisers around the world.

  7. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  8. Flyer (pamphlet) - Wikipedia

    en.wikipedia.org/wiki/Flyer_(pamphlet)

    Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:

  9. Assertiveness - Wikipedia

    en.wikipedia.org/wiki/Assertiveness

    Behaviors that are assertive in one circumstance may not be so in another". [25] More particularly, while "unassertiveness courts one set of problems, over-assertiveness creates another." [26] Assertiveness manuals recognize that "many people, when trying out assertive behavior for the first time, find that they go too far and become aggressive ...

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