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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
Jackie Aina launched her YouTube channel in 2009 and has since become one of the most well-known Black beauty influencers on the web. Aina is known for her makeup tutorials and product tutorials ...
[5] [14] Kattan has been described as "a Kim Kardashian of the beauty influencer economy", [6] and was declared one of the "ten most powerful influencers in the world of beauty" by Forbes magazine. [15] She was chosen as one of "The 25 Most Influential People on the Internet" by Time magazine in 2017.
Huda Beauty is a cosmetics line that was launched in 2013 by Huda Kattan. [1] In 2017, Huda Kattan was chosen as one of "The 25 Most Influential People on the Internet" by Time, [1] and she was listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes. [2] [3]
Influencer and beauty mogul Huda Kattan may have a brand empire valued at more than $1 billion, but her social media prowess is still paying off, too. As part of Cosmetify’s annual Beauty ...
Blavity is honoring these top 10 influential creatives as part of our Creators 100 list.
[40] [41] Teen Vogue referred to him in 2019 as "one of the most famous YouTube makeup artists and beauty influencers around", while Noelle Faulkner of Vogue Australia wrote in 2018 that he had "one of the most engaged followings on YouTube". [30] [42] Charles refers to his fans as "sisters". [43]
While makeup sales have bounced back, beauty brands are enduring widespread year-over-year declines in earned media value.