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  2. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  3. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1]

  4. Marketing buzz - Wikipedia

    en.wikipedia.org/wiki/Marketing_buzz

    Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy" (Trusov, Bucklin, & Pauwels, 2009, p. 3). [72] Through the influence of opinion leaders , the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in ...

  6. Viral marketing - Wikipedia

    en.wikipedia.org/wiki/Viral_marketing

    According to a paper by Duncan Watts and colleagues entitled: "Everyone's an influencer", [68] the most common risk in viral marketing is that of the influencer not passing on the message, which can lead to the failure of the viral marketing campaign. A second risk is that the influencer modifies the content of the message.

  7. The ‘we listen and we don’t judge’ trend, unpacked by a ...

    www.aol.com/listen-don-t-judge-trend-055710829.html

    What is the "we listen and we don't judge" trend? Couples tell us if it led to any breakthroughs and a psychologist says if it's healthy.

  8. Milestones: A look back at AOL's 35 year history as an ...

    www.aol.com/news/2020-05-25-a-look-back-at-aols...

    America Online CEO Stephen M. Case, left, and Time Warner CEO Gerald M. Levin listen to senators' opening statements during a hearing before the Senate Judiciary Committee on the merger of the two ...

  9. Foreign actors 'ramping up' influence campaigns as the ... - AOL

    www.aol.com/foreign-actors-ramping-influence...

    With 60 days to go until the U.S. presidential election, foreign actors – primarily Russia, China and Iran – are “ramping up” their influence campaigns, according to an official with the ...

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