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Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
1964: "Bodies upon the gears" speech by American activist and a key member in the Berkeley Free Speech Movement, Mario Savio. 1965: The American Promise by U.S. President Lyndon B. Johnson, urging the United States Congress to pass a voting rights act prohibiting discrimination in voting on account of race and color in wake of the Bloody Sunday.
Consequently people began to fear that persuasive speech would overpower truth. However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it.
She presented this speech to the press in Peshawar, [59] bringing more awareness to the situation in Pakistan. [59] She is known for her "inspiring and passionate speech" about educational rights given at the United Nations. [58] She is the youngest person ever to receive the Nobel Peace Prize, at the age of 17, which was awarded to her in 2014 ...
Although it can take the form of any of the accepted public-speaking structures, it often takes the form of an informative or persuasive speech. The event covers a variety of topics, but the use of humor is central to its execution. The speech should not resort to base humor, but should be topical and relevant to the idea presented. This type ...
A rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).
Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
Extemporaneous Speaking (Extemp, or EXT) is a speech delivery style/speaking style, and a term that identifies a specific forensic competition.The competition is a speech event based on research and original analysis, done with a limited-preparation; in the United States those competitions are held for high school and college students.