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English: An advert for William James & Co. Whisky published in the catalogue for an industrial exhibition in Cork City in 1883. Note that this "Jameson" is not one now known internationally, but one from a rival distillery that also operated in Dublin at the time.
In advertising, a tear sheet is a page cut or torn from a publication to prove to the client that the advertisement was published. Media buying agencies are often required by clients to provide tear sheets along with a post analysis of any advertising campaign. [1]
These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared. An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this ...
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Agreement between the parties must such that they have an intention to enter into contract having consensus ad idem i.e. meeting of mind should be there and it should be in the same sense while entering into contract. In Baltimore & Ohio R. Co. v. United States (1923) [8] the US Supreme Court said an implied in fact contract is, an agreement ...
Occasionally, a "local marketing agreement" may refer to the sharing or contracting of only certain functions, in particular advertising sales. This may also be referred to as a time brokerage agreement ( TBA ), local sales agreement ( LSA ), management services agreement ( MSA ), or most commonly, a joint sales agreement ( JSA ) or shared ...
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