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Malibu (/ m ə ˈ l iː b uː /, local pronunciation:) is a coconut flavored liqueur made with white rum, which has an alcohol content by volume of 21.0% (42 proof). Since 2005 the Malibu brand has been owned by Pernod Ricard , which calls it a "flavored rum", where this designation is allowed by local laws.
Pernod Ricard (French: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world's second-largest wine and spirits seller, [ 3 ] it also produces several other types of pastis.
Producing the Ricard, Pacific and Lillet brands in order to commercialize them in France and export them all over the world, through the Pernod Ricard's distribution subsidiaries. Commercializing some products from the Pernod Ricard group in France (Clan Campbell, Chivas Regal, Jameson, Absolut, Malibu, and Perrier Jouet).
Pernod Fils (French pronunciation: [pɛʁnoˈfis]) was the most popular brand of absinthe throughout the 19th century until it was banned in 1915. During the Belle Époque , the Pernod Fils name became synonymous with absinthe, and the brand represented the de facto standard of quality by which all others were judged.
As of 2008, the company is 46% owned by Pernod Ricard. [2] The company distills several Canadian specialities, as well as marketing Pernod Ricard's products in Canada. Corby is listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. Corby is known for funding free travel on the TTC on New Years Eve in Toronto. [3]
Pernod Ricard, which makes Martell cognac and Jameson whiskey, also said longtime founding family ally and former chief executive Pierre Pringuet was stepping down as vice-chairman of the board ...
Acquired by Pernod Ricard Castle Brands is a developer and international marketer of premium and super premium beverage alcohol brands. Its core spirits include rum , whiskey / bourbon and liqueurs , which are marketed and sold in the United States, Canada, Europe, Latin America and Asia.
Pernod Ricard's Havana Club is the fifth-largest rum brand in the world, with almost 4 million cases sold in 2012–2013. [26] It is sold in over 120 countries. [ 9 ] Its strongest markets include France, and Germany, where marketing plays off the brand's distribution in East Germany during the Cold War. [ 27 ]