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  2. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    The total cost of purchased items is then rounded up or down to, for example, the nearest 0.05. This may have an effect on future just-below pricing, especially at small retail outlets where single-item purchases are more common, encouraging vendors to price with .98 and .99 endings, which are rounded up when .05 is the smallest denomination ...

  3. Psychic cost - Wikipedia

    en.wikipedia.org/wiki/Psychic_cost

    A psychic cost is a subset of social costs that specifically represent the costs of added stress or losses to quality of life. [1] In managerial economics and marketing , psychic costs "measure the stress of having to think about a transaction".

  4. Psychology Today - Wikipedia

    en.wikipedia.org/wiki/Psychology_Today

    Psychology Today is an American media organization with a focus on psychology and human behavior. The publication began as a bimonthly magazine, which first appeared in 1967. The print magazine's reported circulation is 275,000 as of 2023. [ 2 ]

  5. Differential scanning calorimetry - Wikipedia

    en.wikipedia.org/wiki/Differential_scanning...

    Due to this thermal lag, two phase transformations (or chemical reactions) occurring in a narrow temperature range might overlap. Generally, heating or cooling rates are too high to detect equilibrium transitions, so there is always a shift to higher or lower temperatures compared to phase diagrams representing equilibrium conditions.

  6. Range–frequency theory - Wikipedia

    en.wikipedia.org/wiki/Range–frequency_theory

    The range–frequency compromise in judgment is a theory in cognitive psychology developed by Allen Parducci in the mid-1960s. Range–frequency is descriptive of how judgments reflect a compromise between a range principle that assigns each category to an equal subrange of contextual stimuli and a frequency principle that assigns each of the categories to the same number of contextual stimuli.

  7. Basal metabolic rate - Wikipedia

    en.wikipedia.org/wiki/Basal_metabolic_rate

    Basal metabolic rate (BMR) is the rate of energy expenditure per unit time by endothermic animals at rest. [1] It is reported in energy units per unit time ranging from watt (joule/second) to ml O 2 /min or joule per hour per kg body mass J/(h·kg).

  8. California Psychological Inventory - Wikipedia

    en.wikipedia.org/wiki/California_Psychological...

    The scale development sample consisted of, 433 undergraduate students enrolled in psychology courses at a public university in California. Most participants were in their early 20s. The participants were diverse in terms of ethnicity: 31% were White/Caucasian, 50% were Asian/Asian-American, 8% were Hispanic/Latino, 2% were Black/African ...

  9. Expectancy-value theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy-value_theory

    Cost has been relatively neglected in the empirical research; [8] however, the construct has received some attention more recently. [13] Feather combined subjective task values with more universal human values [ 14 ] and suggested that the former are just one type of general human motives that help to direct behavior.