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The author suggests that organizations should develop a crisis communication plan that includes a proactive communication strategy and that is tailored to the specific crisis at hand. [35] The use of proactive crisis communication and the use of "stealing thunder" can be an effective strategy for managing crisis and minimizing reputational damage.
Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. [1] SCCT was proposed by W. Timothy Coombs in 2007.
Discourse of renewal is a theory in crisis communication that seeks to establish and emphasize "learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.” [1]
Image restoration theory can be applied as an approach for understanding both personal and organizational crisis situations. It is a component of crisis communication, which is a sub-specialty of public relations. Its purpose is to protect an individual, company, or organization facing a public challenge to its reputation.
Meaning making refers to crisis management as political communication. Terminating a crisis is only possible if the public leader correctly handles the accountability question. Learning, refers to the actual learning from a crisis is limited. The authors note, a crisis often opens a window of opportunity for reform for better or for worse.
Risk communication deals with possible risks and aims to raise awareness of those risks to encourage or persuade changes in behavior to relieve threats in the long term. On the other hand, crisis communication is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat.
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An emergency communication system (ECS) is any system (typically computer-based) that is organized for the primary purpose of supporting one-way and two-way communication of emergency information between both individuals and groups of individuals. These systems are commonly designed to convey information over multiple types of devices, from ...