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In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...
Bud Light beer cans sit on the ledge during an NHL hockey game on Nov. 28, 2022, ... The company plans to give away 2 million free samples this year as part of that initiative.
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [ 68 ]
During the weekend Anheuser-Busch offered a $15 rebate on Bud-Light, effectively making it free. [100] However, this was not enough to end the boycott as sales slid 23.6% over the weekend compared to 2022, as rivals such as Coors continued to climb in market share.
Modelo Especial was the top-selling beer brand for the four weeks ended July 1, with an 8.7% share of overall beer sales through retail stores for the period, while Bud Light came in second with a ...
One of Bud Light's biggest beer rivals is ... a rebate of up to $15 on a 15-pack or larger through July 8. For some locations with excess inventories of Bud Light, that may mean a free 15-pack. ...
Florida Gov. Ron DeSantis has sets his sights on Bud Light, the latest development in what has turned into an ongoing crisis for the beer brand following its brief partnership with influencer ...
Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, compared with 7.3% for Michelob Ultra and 9.7% for Modelo, according to The Wall Street Journal. In ...