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Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension.
For example, Walmart is widely known for its low prices and availability, so this consumer image of the brand would not impact the company negatively. Whereas, if Prada were to start selling a downward product line of low quality, low priced goods this would impact the brand's high status, exclusivity and luxurious image negatively.
The European Patent Convention requires all jurisdictions to give a European patent a term of 20 years from the actual date of filing an application for a European patent or the actual date of filing an international application under the PCT designating the EPO. [2] The actual date of filing can be up to a year after the earliest priority date.
We’ve compiled information about the tax process, including how to file for free, what to do if you can’t pay, how to set up a payment plan and more. April 2023 tax deadlines are soon. What to ...
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However, you have until the due date, including extensions, to fund for the year. For example, a 2021 self-employed retirement contribution needs to be paid by April 18, 2022, or Oct. 17, 2022, if ...
Term = date of 1st MA in the EEA − date of filing of corresponding patent − 5 years Under normal circumstances, this means the following. No SPC term is available if less than 5 years have elapsed between the date of filing of the corresponding patent and the date of issuance of the first MA in the EEA.
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