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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

4. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Generate new keywords by combining different keyword lists. Create new keyword variations based on the primary keyword. Provide Keywords used for websites – useful for competitive analysis. Limitations of Google Ads Keyword Planner: Hides long tail keywords' data as the tool is made for Google Ads and not for SEO purposes.

5. Content audit - Wikipedia

   en.wikipedia.org/wiki/Content_audit

   A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for the development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...

6. Webs (web hosting) - Wikipedia

   en.wikipedia.org/wiki/Webs_(web_hosting)

   It involved the removal of ads, the modernization of the user interface, and the addition of a step-by-step “successful website” checklist. On May 3, 2013, Webs introduced a SEO Booster, a search engine optimization tool that helps users identify the best keyword phrases to build into their website in order to improve its position in search ...

7. Organic search results - Wikipedia

   en.wikipedia.org/wiki/Organic_search_results

   In web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the ...