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BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range. This has resulted in variations between manufacturers and a tendency towards vanity sizing .
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
Bra size 70B is suitable for women with underbust girth 68–72 cm and bust girth from 82–84 cm to 86–88 cm. Example 2 A woman with an underbust girth of 89 cm and a bust girth of 108 cm has cup size 19 cm (= 108 cm – 89 cm) or "D". Her underbust girth rounded to the nearest multiple of 5 cm is 90 cm.
Brassière band size is measured below the breasts, not at the bust. A woman with measurements of 36A–27–38 will have a different presentation than a woman with measurements of 34C–27–38. These women have ribcage circumferences differing by 2 inches, but when breast tissue is included the measurements are the same at 38 inches.
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When women find a bra that appears to fit, they tend to stay with that size, even though they may lose and gain weight. [ 29 ] [ 90 ] [ 103 ] [ 104 ] In a survey in the United Kingdom, 60 per cent of over 2,000 women between the ages of 16 and 75 said they had had a bra fitting, and 99 per cent said that fit was the least important factor when ...
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On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14] In 2018, the company opened its first brick-and-mortar Champion brand retail store in Los Angeles. [15]
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