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Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Software license User interface ^ Or LicenseRef-KDE-Accepted-GPL: " Any later version accepted by the membership of KDE e.V. (or its successor approved by the membership of KDE e.V.), which shall act as a proxy defined in Section 14 of version 3 of the license.
The global email marketing software market is estimated to expand at a CAGR of 11.8% between 2022 to 2029, growing from $1.26 billion in 2022 to $2.76 billion by 2029.
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Brevo, formerly Sendinblue, is a SaaS solution for relationship marketing. [1] The company was founded in 2012 [2] by Armand Thiberge, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.
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