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In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1 ] or by retailers, to be used in retail stores as a part of sales promotions .
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Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
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Discounts and allowances, reductions in the basic prices of goods or services; Discounting, a financial mechanism in which a debtor obtains the right to delay payments to a creditor; Delay discounting, the decrease in perceived value of receiving a good at a later date compared with receiving it at an earlier date; Discount store
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