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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. [2]
If you are an SEO practitioner who has come to Wikipedia seeking to increase the link popularity of your site or manage your client's reputation, first of all, welcome! Second, we hope you will learn more about how Wikipedia works, because we want you to be a productive member of our community, rather than a source of linkspam and bias.
Website promotion is a process used by webmasters to improve content and increase exposure of a website to bring more visitors. [ 1 ] : 210 Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1]
Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. [13] There are also paid techniques to increase the number of backlinks to a target site.
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