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In November 2017, ecommerce company Amazon selected Initiative to manage global media planning and buying for Amazon's ecommerce hub, tech products and Amazon Prime subscription services. [10] In the same month, Danish toy company The Lego Group selected Initiative as its global media agency. [11] In April 2018, Amazon also awarded its Amazon ...
Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
Omnicom Media Group is the media division of the Omnicom Group Inc. [48] In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year. [49] TBWA is a global agency network, normally billed as 'The Disruption Company'. [50]
In June 2006, Mediahub was selected as the media planning and buying agency for insurance company MassMutual. [7] In March 2012, National Geographic Channels consolidated its media and digital business at Mediahub. [8] In November 2013, Mediahub won the advertising business of Viacom-owned network VH1. [9]
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The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
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