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A non-alcoholic beer, Amstel Zero, can be purchased in the Netherlands, Greece, Egypt and few other countries. Amstel Ultra Light is a beer made by Heineken Mexico for the Mexican market. Amstel also markets a shandy called Amstel Radler in several countries. It contains 2% alcohol and it is a mix of lager beer and lemonade. [4]
The label includes the "Girl in the Moon" logo, which features a woman in a circus costume seated on a crescent moon. [15] The brand helped popularize 7 U.S. fl oz (207 ml) pony bottles, introduced in 1972. [16] [17] Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity.
Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. The article listed Michelob Light as one of "nine beers many Americans no longer drink".
On September 19, 2023, AB InBev elevated Michelob Ultra as a "global brand" signaling the company's shift towards Michelob Ultra as their new flagship light beer, as opposed to Bud-Light. The company also stated that the move would have the brand compete better with Heineken.
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [1] [4] It was first produced in 1975.The company also produces Miller Genuine Draft and Miller High Life.
Light beer (sometimes spelled lite beer) is a pale lager that is reduced in alcohol content or calories compared to regular beers. [ 1 ] [ 2 ] [ 3 ] Light beer began to be mass marketed in the United States in the early 1970s, following test marketing and promotion.
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Kingfisher is an Indian beer brewed by United Breweries Group, Bangalore, India. The brand was first introduced in 1857 and then relaunched in 1978 by Vijay Mallya . With a market share of over 36% in India, it is also available in 52 other countries as of 2013.