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Reinforcement, a key concept of behaviorism, is the primary process that shapes and controls behavior, and occurs in two ways: positive and negative. In The Behavior of Organisms (1938), Skinner defines negative reinforcement to be synonymous with punishment, i.e. the presentation of an aversive stimulus
Ole Ivar Løvaas (8 May 1927 – 2 August 2010) [1] [2] was a Norwegian-American clinical psychologist and professor at the University of California, Los Angeles.He is most well known for his research on what is now called applied behavior analysis (ABA) to teach autistic children through prompts, modeling, and positive reinforcement.
In contrast to positive reinforcement, which involves adding a pleasant stimulus, in negative reinforcement, the focus is on the removal of an unpleasant situation or stimulus. For example, if someone feels unhappy, then they might engage in a behavior (e.g., reading books) to escape from the aversive situation (e.g., their unhappy feelings).
Reinforcement theory predicts that people with already developed opinions will selectively attend to and cognitively incorporate information that supports their own views. Reinforcement theory has three primary mechanisms behind it: selective exposure , selective perception , and selective retention.
This notion is very similar to that of the evolutionary theory, if a certain character trait provides an advantage for reproduction then that trait will persist. [2] The terms "satisfying" and "dissatisfying" appearing in the definition of the law of effect were eventually replaced by the terms "reinforcing" and "punishing," when operant ...
Providing positive reinforcement for appropriate child behaviors is a major focus of parent management training. Typically, parents learn to reward appropriate behavior through social rewards (such as praise, smiles, and hugs) as well as concrete rewards (such as stickers or points towards a larger reward as part of an incentive system created ...
Skinner's studies on animals and their behavior laid the framework needed for similar studies on human subjects. Based on his work, developmental psychologists were able to study the effect of positive and negative reinforcement. Skinner found that the environment influenced behavior and when that environment is manipulated, behaviour will change.
Edward Lee Thorndike (() August 31, 1874 – () August 9, 1949) was an American psychologist who spent nearly his entire career at Teachers College, Columbia University.His work on comparative psychology and the learning process led to his "theory of connectionism" and helped lay the scientific foundation for educational psychology.