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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [1] [2]
A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups. Merchandising is any practice which contributes to the sale of products ("merch" colloquially) to a retail consumer. At a retail in-store level ...
Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, [1] the subject mainly applies to businesses such as fashion and design.
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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process. Fashion ...
Phạm Gia Long & Nguyễn Thị Thuỳ Dung, Trương Bùi Hoài Nam & Nguyễn Duy Minh & Hà Thị Út Trang, Nguyễn Anh Thư, Hoàng Minh Tùng, Bùi Huy Dương & Nguyễn Thị Phương, Vũ Trần Kim Nhã, Trần Thị Thuỳ Trâm, Trịnh Thu Hường & Nguyễn Thiếu Lan, Nguyễn Minh Phong & Trần Thị Thùy Trang
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
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