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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Where Coke and Pepsi Stand Now. As of 2019, Coca-Cola commanded 43.7% of the carbonated soft drink market while PepsiCo commanded 24.1%, according to Statista. And in 2020, Coca-Cola had a market ...
Pepsi's rivalry with Coca-Cola, highlighted by the "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal ...
Instead, Coca-Cola decided to use Thums Up as a rival brand to Pepsi. The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds.
In the mature markets of the U.S. and Europe, the world of carbonated drinks is what it is: Coca-Cola (NYS: KO) has its fans and its share of the market; PepsiCo (NYS: PEP) has its fans and its ...
Coke vs. Pepsi: Growth Outlook There is a substantial difference regarding each company’s dividend growth. PEP’s 6.5% five-year annualized dividend growth rate is nearly twice that of KO’s 3.1%.
This is a list of soft drinks in order of the brand's country of origin. A soft drink is a beverage that typically contains water (often carbonated water ), a sweetener and a flavoring agent . The sweetener may be sugar , high-fructose corn syrup , fruit juice, sugar substitutes (in the case of diet drinks) or some combination of these.
At current prices, Coke yields 2.83% in dividends versus a similar 2.69% for PepsiCo, and both companies have sustainable payout ratios in the area of 56% for Coke and 51.5% for Pepsi.