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Pepsico CEO Indra Nooyi played a major role in overcoming Good's concerns, Schorr says. "Listening to her, it seemed like Pepsi's fundamental strategy was aligned with Good's philosophy, 'doing ...
In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [23] In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. [24] "
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.
The long-waged soda wars between Coca-Cola and PepsiCo have taken an interesting turn that investors should carefully consider. While it's easy to group the two soda juggernauts together as equals ...
Sometimes the most ambitious path to take is the one you're already following.
The "born to die" strategy included using the poor-performing Tab brand rather than Coke, labeling the product as a "sugar free" diet drink to confuse consumers into thinking Crystal Pepsi had no sugar, and marketing the product as if it were "medicinal". Zyman said "Pepsi spent an enormous amount of money on the brand and, regardless, we ...
According to Business Insider, data released by Beverage Digest reveals that Pepsi has beaten out Diet Coke as the second-biggest soda brand in the U.S. for the year 2014. Not by a whole lot, though.