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  2. How Pepsi Won New Customers with Community Grants - AOL

    www.aol.com/news/2010-12-20-how-pepsi-won-new...

    Pepsico CEO Indra Nooyi played a major role in overcoming Good's concerns, Schorr says. "Listening to her, it seemed like Pepsi's fundamental strategy was aligned with Good's philosophy, 'doing ...

  3. Pepsi - Wikipedia

    en.wikipedia.org/wiki/Pepsi

    In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [23] In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. [24] "

  4. Cola wars - Wikipedia

    en.wikipedia.org/wiki/Cola_wars

    Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.

  5. PepsiCo - Wikipedia

    en.wikipedia.org/wiki/PepsiCo

    PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.

  6. PepsiCo: Why Strategy Matters - AOL

    www.aol.com/news/2013-09-17-why-this-consumer...

    The long-waged soda wars between Coca-Cola and PepsiCo have taken an interesting turn that investors should carefully consider. While it's easy to group the two soda juggernauts together as equals ...

  7. PepsiCo's Grounded Growth Strategy - AOL

    www.aol.com/news/pepsico-apos-grounded-growth...

    Sometimes the most ambitious path to take is the one you're already following.

  8. Crystal Pepsi - Wikipedia

    en.wikipedia.org/wiki/Crystal_Pepsi

    The "born to die" strategy included using the poor-performing Tab brand rather than Coke, labeling the product as a "sugar free" diet drink to confuse consumers into thinking Crystal Pepsi had no sugar, and marketing the product as if it were "medicinal". Zyman said "Pepsi spent an enormous amount of money on the brand and, regardless, we ...

  9. Pepsi knocks out Diet Coke as second most popular soda in US

    www.aol.com/news/2015-03-27-pepsi-knocks-out...

    According to Business Insider, data released by Beverage Digest reveals that Pepsi has beaten out Diet Coke as the second-biggest soda brand in the U.S. for the year 2014. Not by a whole lot, though.