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Message design logic is a communication theory that makes the claim that individuals possess implicit theories of communication within themselves, called message design logics. [1] Referred to as a “theory of theories,” Message Design Logic offers three different fundamental premises in reasoning about communication . [ 2 ]
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
George Gerbner, the founder of the cultivation theory, expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [19] Laswell's 5W model of communication was expanded by Richard Braddock into a 7W model in his 1958 paper "An Extension of Lasswell's Formula".
Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.
Equivocation is a logical fallacy whereby an argument is made with a term which changes semantics in the course of the argument. Equivocation may also refer to: Equivocation (information theory) , measures the amount of information that is contained in a random variable or other unknown quantity, given the knowledge over another random variable
Mediated quasi-interaction is a concept in communication science that describes a monological interaction between people, which is oriented towards an indefinite range of potential recipients. [1] It involves a fundamental asymmetry between producers and receivers. [ 2 ]
[7] Following the lead of others who study verbal deceit, Buller and Burgoon label these three strategies falsification, concealment, and equivocation. The three differ in that falsification creates a fiction, concealment hides a secret, and equivocation dodges the issue, yet all three are types of deception. [7]
The basic model of this approach can be described as "who said what to whom": the source of the communication, the nature of the communication and the nature of the audience. [1] According to this approach, many factors affect each component of a persuasive communication.