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  2. When marketing a business, knowing your target audience ... - AOL

    www.aol.com/marketing-business-knowing-target...

    Here's an example: You want your store’s inventory to cater to a younger, more hip crowd. ... research to help you better understand and reach your target audience. Knowing your target audience ...

  3. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  4. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    As a result, the document, which used the informal slang of black South African youth, did not effectively communicate with its target audience. After the dissemination of the document, Van der Land used focus groups and interviews of a sample of the target audience to discover what improvements should be made. Upon considering the audience's ...

  5. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Marketers and advertisers make a distinction between the target audience for an advertising message and the target market for a product or brand. [74] By definition, the target audience is the intended audience for a given advertisement or message in a publication or broadcast medium, while the target market consists of all existing and ...

  6. Audience segmentation - Wikipedia

    en.wikipedia.org/wiki/Audience_segmentation

    Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...

  7. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    By categorizing the audience's motives for viewing a certain program, they aimed to understand any potential mass-media effects by classifying viewers according to their needs. [7] The audience motivations they were able to identify helped lay the groundwork for their research in 1972 and eventually uses and gratifications theory. [16]

  8. Launching the Perfect Instagram Marketing Campaign for More ...

    www.aol.com/news/launching-perfect-instagram...

    Define your target audience: Understanding your target audience is the first step in launching a successful marketing campaign. You need to know their age, interests, location, and behavior to ...

  9. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    The idea is to target users specifically and to use this collected data, for example, targeting a male in the age bracket of 18–24. Facebook and other social media platforms use this form of targeting by showing advertisements relevant to the user's demographic on their account, this can show up in the forms of banner ads , mobile ads, or ...