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  2. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    Guest blogging Also known as guest posting, is a popular SEO technique that consists of writing a piece of content for another website with the goal of getting more visibility and possibly link back to the author's website.

  3. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. [13] There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks. It has been estimated that the average cost of ...

  4. Glossary of blogging - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_blogging

    Legal blog A blog about the law. Lifelog A blog that captures a person's entire life. List blog A blog consisting solely of list-style posts. Listicle A short-form of writing that uses a list as its thematic structure but is fleshed out with sufficient copy to be published as an article. Litblog A blog that focuses primarily on the topic of ...

  5. Online presence management - Wikipedia

    en.wikipedia.org/wiki/Online_presence_management

    Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

  6. Niche blogging - Wikipedia

    en.wikipedia.org/wiki/Niche_blogging

    Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market. Niche blogs (also commonly referred to as "niche websites") may appeal to "geographic areas, a speciality industry, ethnic or age groups, or any other particular group of people."

  7. Aol Travel Staff

    www.aol.com/news/about-editors.html

    Michael Yessis Editor-in-Chief, MapQuest/Aol Travel Email: Michael.Yessis@teamaol.com Twitter: @myessis Instagram: MichaelYessis Michael Yessis leads the editorial team for MapQuest and Aol Travel.

  8. Blog - Wikipedia

    en.wikipedia.org/wiki/Blog

    The popularity of blogs has also given rise to "fake blogs" in which a company will create a fictional blog as a marketing tool to promote a product. [ 41 ] As the popularity of blogging continued to rise (as of 2006), the commercialisation of blogging is rapidly increasing.

  9. Expedia Group (EXPE) Q2 2024 Earnings Call Transcript - AOL

    www.aol.com/expedia-group-expe-q2-2024-014516153...

    Excluding these investments, we saw some marketing leverage in our B2C business in the second quarter. Overhead expenses were $606 million, a decrease of $21 million versus last year or 3%.