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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
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The product is a sangria packaged in a 12 fl. oz. glass bottle. The California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Associates, and the drink was eventually also sold in a 2-liter bottle.
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White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash [ 4 ] that obscured the taste of its alcoholic base.
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