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Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
Eau de parfum (EdP), parfum de toilette (PdT): 10–20% (typical ~15%) aromatic compounds. Sometimes listed as "eau de perfume" or "millésime". Perfume extract: 15–40% (IFRA: typical 20%) aromatic compounds; Perfume oils are often diluted with a solvent, though this is not always the case, and its necessity is disputed.
The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by Harper's Bazaar in 1937. [1]
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