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However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
A cosmetics policy that applies to only one sex, such as a policy requiring women to wear lipstick or a policy forbidding men to wear nail polish, is considered a form of sex discrimination by some critics. Sex-specific cosmetics policies may place burdens on women workers and may also present difficulties for transgender and non-binary people ...
A study in the UK found that women's perception of beauty could differ from men's - and maybe we've been overdoing it in the makeup department. Researchers gave 44 Study finds men prefer less makeup
However, there is an obvious generation gap: 73% of all men over 51 said they would not consider using makeup, while 37% of all men between 18 to 34 said they would.
A 2022 study found that women who wear makeup are perceived as being “more ... But things changed when Wolf went through menopause and noticed that men stopped paying attention to her as she got ...
The "woman-like man" has become a new trend in China, where a growing number of young men are interested in makeup. [5] The number of internet broadcasters and beauty bloggers who produce makeup videos for men has increased rapidly. Accordingly, the men's cosmetics industry has grown rapidly in China.
Women were paid, on average, 31.2 percent less than men. In the past few years, especially around the 2022 election of President Yoon Suk-yeol—who has been called a “South Korean Trump ...
Although modern makeup has been traditionally used mainly by women, men also use makeup to enhance their own facial features or cover blemishes and dark circles. The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16]