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Zara (Spanish:) is a fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex. [3] Zara sells clothing, accessories, beauty products and perfumes. [4] The head office is located at Arteixo in the province of A Coruña, Galicia. [5] In 2020 alone, it launched over twenty new product lines. [6]
For example, up to 85% of Zara's merchandise can be changed in the middle of the season: [21] A fast fashion system like Zara's can quickly update designs, resulting in short product cycles where a garment does not sit on the stores' shelf for long periods, giving the store a sense of exclusivity and raising the attractiveness of an item. [21]
Inditex warned that costs may rise from rerouting ships due to Houthi rebels' attacks as it makes a killing in its retail business.
But Zara is growing twice as fast as H&M due to their focus on value rather than price. [22] Fast fashion, the term, was coined by the New York Times in the 90's due to Zara's ability to produce a garment from start to finish in less than 20 days. [23] Inditex is a large brand with a new worth of $17.2 billion. [24]
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The early to mid-2000s saw a rise in the consumption of fast fashion: affordable off-the-peg high street clothing based on the latest high fashion designs. With its low-cost appeal driven by trends straight off the runway, fast fashion was a significant factor in the fashion industry's growth.
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