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The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer. Fashion merchandisers work with designers to ensure that designs will be affordable and desired by the target market. Fashion merchandising involves apparel, accessories, beauty, and housewares.
For smaller independent stores, a buyer may participate in sales as well as promotion, whereas in a major fashion store there may be different levels of seniority such as trainee buyers, assistant buyers, senior buyers and buying managers, and buying directors. [1] Decisions about what to stock can greatly affect fashion businesses.
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LIM College was founded in 1939 by retail and education expert Maxwell F. Marcuse as the Laboratory Institute of Merchandising, at the request of retailers who wanted a school that would teach women about the fashion business and merchandising. LIM became co-ed in 1971 and Maxwell's son, Adrian G. Marcuse, became president in 1972.
Fashion entrepreneurs seek to deliver fashion business expertise in retail, manufacturing, money and marketing. The 21st century has seen the proliferation of organizations and award ceremonies promoting, inspiring and challenging online entrepreneurship by highlighting the enterprising attributes, creativity, innovation and the success of ...
A wardrobe stylist can also be referred to as a fashion stylist, fashion editor, or celebrity stylist. According to one source, "Stylists are the people who push each celebrity to make the best dressed list." Stylists also assist with editorial photo shoots. [1] The job description varies greatly depending on the assignment.
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