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A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with. [2] [circular reference] [3] [circular reference] [4] Vision statements may fill the ...
The list of visionary companies was determined based on the results of a survey of 1,000 CEOs. The authors ensured representation across all industries and various sized organizations by sampling from Fortune 500 industrial companies, Fortune 500 service companies, Inc. 500 private companies and Inc. 100 public companies. The survey yielded a ...
HPOs implement vision statements that are specific, strategic, and carefully crafted. [12] Leaders propagate the vision at all levels by ensuring that activities are aligned with vision and strategy of the organization. [1] HPOs also set lofty, but measurable and achievable goals for their organization in order to guide their vision. [3]
A vision statement is a realistic, long-term future scenario for the organization. (Vision statements should not be confused with slogans or mottos.) [41] It is a "clearly articulated statement of the business scope." A strong vision statement typically includes the following: [42] Competitive scope; Market scope; Geographic scope; Vertical scope
Vision statements tend to be more related to strategic planning and lean more towards discussing where a company aims to be in the future. Religious mission statements are less explicit about key market, contribution and distinction, but clearly describe the organization's purpose. [ 9 ]
A chief visionary officer or chief vision officer (CVO) is an executive function in a company like a CEO or COO.The title is sometimes used to formalize a high-level advisory position and other times used to define a higher-ranking position than that held by the CEO.
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The company must then describe the new, desired culture, and then design a change process. Cummings and Worley offer six guidelines for cultural change, in line with the eight distinct stages mentioned by Kotter. [66] [67] Formulate a strategic vision (Kotter stage 1, 2, and 3).