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  2. Marketing automation in email campaigns - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation_in...

    Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.

  3. Qualtrics - Wikipedia

    en.wikipedia.org/wiki/Qualtrics

    In 2012, the company received a $70 million Series A investment from Sequoia Capital and Accel, [12] [13] It was the largest joint investment to date by these two firms. [14] In September 2014, the two firms returned to Series B funding, led by Insight Partners worth $150 million, a record for a Utah-based company, and valuing the company at $1 billion.

  4. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

  5. Email service provider (marketing) - Wikipedia

    en.wikipedia.org/wiki/Email_service_provider...

    All ESPs have the same basic features and functionality, however they vary greatly in volumes, policies, and email delivery ability, which makes the selection of an appropriate ESP critical to both the success of an email marketing campaign and the cost effectiveness of its implementation.

  6. Big Four accounting firms - Wikipedia

    en.wikipedia.org/wiki/Big_Four_accounting_firms

    None of the "firms" within the Big Four is actually a single firm; rather, they are professional services networks.Each is a network of firms, owned and managed independently, which have entered into agreements with the other member firms in the network to share a common name, brand, intellectual property, and quality standards.

  7. Target must face shareholder lawsuit over Pride backlash ...

    www.aol.com/target-must-face-shareholder-lawsuit...

    The lawsuit accused Target's board of directors of overlooking the risk of negative backlash and led the company to lose over $25 billion in market capitalization.

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