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Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and ...
The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3]
Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M (Hennes & Mauritz). [1] [2] He got the idea following a post-World War II trip to the United States: he was impressed by the country's efficient, high-volume stores.
Long T-shirts are also sometimes worn by women as nightgowns. A 1990s trend in women's clothing involved tight-fitting cropped T-shirt or crop tops short enough to reveal the midriff. Another less popular trend is wearing a short-sleeved T-shirt of a contrasting color over a long-sleeved T-shirt, which is known as layering.
During her tenure H&M faced financial challenges due to the Covid pandemic [7] and losses from disinvesting in Russia as a result of the Russo-Ukrainian war as well as global supply chain difficulties and costs. [8] On 31 January 2024, it was announced that Helmersson would be replaced as CEO of H&M by Daniel Ervér. [9] [10]
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