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Homes.com, Inc. is the second-largest real estate portal by traffic market share in the USA in 2023. Headquartered at 501 S. 5th Street Richmond, Virginia, United States, Homes.com maintains additional offices in Boca Raton, Florida; Tallahassee, Florida and San Diego, California.
Anywhere Real Estate Inc., formerly Realogy (/ ˈ r iː l ə dʒ i /), is an American publicly traded real estate services company. It owns and franchises several real estate brands and brokerages, and offers consumer programs, lead generation, relocation, and title settlement services. [2]: 5–6
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
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One relevant example of this process is the use of the Internet, online marketing, and Web analytics for high-level lead generation. A consumer generally uses the Internet and makes Internet inquiries for products and services out of a desire for convenience and efficiency of their time. Consequently, they expect a timely, relevant response to ...
The Internet has become a major lead generation method for real estate marketing, eclipsing local newspapers and all other sources as the consumer's most preferred method to learn about homes for sale. When the National Homebuying Survey was conducted in 1981, the most important rated information source in the home search, after agents, was ...
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