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Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
Consumer Reports states that PriceGrabber places the ads and pays a percentage of referral fees to CR, [25] who has no direct relationship with the retailers. [26] Consumer Reports publishes reviews of its business partner and recommends it in at least one case. [27]
A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.
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Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
Let the truth be known", the site allows competitors, and not just consumers, to post comments. The Ripoff Report home page also says: "Complaints Reviews Scams Lawsuits Frauds Reported, File your review. Consumers educating consumers", which allows a reasonable inference that the Ripoff Report encourages negative content.