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In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once The Cold War ended. In 1972, PepsiCo struck a barter agreement with the then government of the Soviet Union, in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi.
Varun Beverages Limited (VBL) is an Indian multinational company that manufactures, bottles and distributes beverages.It is the largest bottling company of PepsiCo's beverages in the world outside the United States.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.
The anti-soda rhetoric in the United States can make investors feel as though nobody buys carbonated soft drinks anymore. However, Coca-Cola and PepsiCo continue to grow in emerging markets where ...
PepsiCo announced that former Nokia executive D Shivakumar has been named CEO of PepsiCo's business in India. The appointment comes after a six month vacancy following the abrupt resignation of ...
PepsiCo, which is overhauling some of its top brands like Lay's potato chips as shoppers look for cheaper options, is increasingly sharing data with major retailers and in return getting coveted ...
Duke's Mangola is a mango flavoured drink marketed by PepsiCo in India. [14] Originally owned by the Pundole family and part of Duke and Sons, Mangola was launched in the 1950s to counter Coca-Cola. Duke's was sold to Pepsico in 1994. Though Pepsico phased out most drinks under the Duke's brand in 2004, it retained lemonade and Mangola. [5]
Until 1998, the Delhi-based Uncle Chipps was the market leader in the industry, enjoying a 71% market share, [3] thereafter saw competition bring its market share down to 30-35% by 2000. [4] Originally owned by the Amrit Agro Ltd., it was bought over by Frito-Lay, PepsiCo's snacks division in October 2000. [5] It was sold for $16.6 million. [6]