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Transcom Limited is a Bangladeshi business conglomerate.The businesses under this group include beverage, pharmaceuticals, newspaper, radio channel, electronics, foods, etc. Transcom is the local agent or comprador of international brands.
PepsiCo, which is overhauling some of its top brands like Lay's potato chips as shoppers look for cheaper options, is increasingly sharing data with major retailers and in return getting coveted ...
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.
Thums Up started an advertising campaign directly attacking Pepsi's television commercials, focusing on the strength of the drink hoping that the depiction of an "adult" drink would appeal to young consumers. "Grow up to Thums Up" was a successful campaign. The brand's market share and equity increased. [13]
In order to stay competitive and keep its share of the soda market, Coca-Cola began introducing new products. ... And in 2020, Coca-Cola had a market cap of $185.8 billion while PepsiCo had a ...
Pepsi is also executing its recent Pep+ plan, which calls for end-to-end transformation across the company with a focus on sustainability. And the company is delivering solid growth on the top and ...
PepsiCo introduced the Quebec slogan "here, it's Pepsi" (Ici, c'est Pepsi) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" (Partout dans le monde, c'est Coke). As of 2012, Pepsi is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up.
(Coca-Cola has a firm lead with a 19.2% market share.) Beyond beating Pepsi, that puts Dr Pepper ahead of Sprite, Diet Coke, and other well-known (and more frequently publicized) brands. To put ...