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It was originally named the Gold Bond Stamp Company and started with a $55 loan Carlson received from his landlord during the Great Depression. [ 2 ] [ 3 ] Carlson used "Gold Bond Stamps", a loyalty program based on trading stamps , to provide consumer incentives for grocery stores, supermarkets, and gas stations. [ 4 ]
The Gold Bond company sold rights to three of its brands, including Gold Bond Powder, to Block Drug Corporation in August 1987. [4] The brand was then sold to Martin Himmel Inc. in March 1990. [ 5 ] To this point, the brand had remained a regional product of New England; [ 5 ] soon after its purchase, Himmel began a national marketing campaign ...
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Gasoline service stations stopped offering them due to the energy crisis that occurred and many supermarkets started spending more money to advertise lower prices rather than issue stamps. [ 15 ] [ 1 ] [ 7 ] [ 16 ] During the 1980s there was a brief resurgence in the popularity of trading stamps, but overall their use continued to decline.
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