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Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context. This model was developed in the 1960s, [2] two decades after Maslow's hierarchy of needs was ...
Need for power (nPow) is a term that was popularized by renowned psychologist David McClelland in 1961. McClelland's thinking was influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes (1938). It was Murray who set out a taxonomy of needs, including needs for ...
Need for affiliation. The need for affiliation (N-Affil) is a term that was popularized by David McClelland and describes a person's need to feel a sense of involvement and "belonging" within a social group; McClelland's thinking was strongly influenced by the pioneering work of Henry Murray who first identified underlying psychological human ...
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards. The psychometric device designed to measure need-for-achievement, N-Ach, was popularized by the psychologist David McClelland. [1] [non-primary source needed] A need for achievement figures as a secondary or psychogenic need ...
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1] McClelland is credited with developing ...
TRACE (psycholinguistics) TRACE is a connectionist model of speech perception, proposed by James McClelland and Jeffrey Elman in 1986. [1] It is based on a structure called "the TRACE," a dynamic processing structure made up of a network of units, which performs as the system's working memory as well as the perceptual processing mechanism. [2 ...
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This theory implies, for example, that increasing salary and job security may not be sufficient to fully motivate workers if their higher needs are not met. [128] McClelland's learned needs theory states that individuals have three primary needs: affiliation, power, and achievement. The need for affiliation is a desire to form social ...