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Philips Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. [ 1 ] [ 2 ] For personal care products marketed outside the United States, Palau, Micronesia, and the Marshall Islands, Philips used the Philishave trademark until 2006.
After Philips Consumer Electronics acquired companies as Magnavox and Sylvania in the late-1970s, Philips managed to sell their 100-millionth TV-set in 1984. Throughout the 1990s, increasing competition from East Asian manufacturers (initially Japanese, then Korean and Chinese) led to a general erosion in market share, particularly in ...
Philips had been in the broadcast market for many years with a line of PC- and LDK- Norelco professional video cameras and other video products. By the 1980s, the Norelco name was dropped in favour of Philips. Robert Bosch GmbH's Fernseh Division also had a long history going back to the early days of television (1929).
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Philips is now co-branding their shavers sold in the US as "Philips Norelco" in preparation of a phase-out of the Norelco name. Philips have celebrated their 80th anniversary in the electric shaver business by marketing special 'Heritage Edition' shaver models reviving the Philishave brand.
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