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The first Comfort Inn opened in July 1981 in Atlanta, Georgia, converted from a decades-old independent motel next to the Georgia Tech campus. [13] [14] The first hotel to become a Quality Royale franchise was the Georgetown Marbury House in Washington, D.C., in January 1982. [15] [16] Comfort Inn, which would later become Choice Hotels ...
The company has strategic alliances with Intercontinental Hotels (as Holiday Inn), Choice Hotels (as Comfort Inn and Quality Inn), Hilton Hotels, Radisson Hotels, and Wyndham Hotels & Resorts. It is the successor (through a 1999 corporate takeover) of the Journey's End Corporation, a Canadian hotel management and franchising company.
Tru by Hilton in Lake City, Florida. The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in Los Angeles.It was designed to compete against Comfort Inn and La Quinta, [5] and the first Tru by Hilton hotels were expected to open late in the same year. [6]
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It describes itself as the largest hotel franchisor in the world, with 9,100 locations. [4] [5] The company was formed on June 1, 2018, as a spin-off from Wyndham Worldwide, which is now known as Travel + Leisure. [6] As of 2024, it has a portfolio of 25 hotel brands, amongst them are Days Inn, Howard Johnson's, Ramada, Super 8 and Travelodge. [1]
Choice Hotels created Comfort Inn as an economy limited service brand in 1982. New limited-service brands from existing franchisors provided market segmentation ; by using a different trademark and branding , major hotel chains could build new limited-service properties near airports and freeways without undermining their existing mid-price brands.
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