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The Sanrio Boys (サンリオ男子, Sanrio Danshi) is a group of high school-aged boys who met due to their love of Sanrio's mascots. [303] The fictional story depicts the group as beginning with the unassuming Kōta Hasegawa ( 長谷川康太 ) , who loves the character Pompompurin, coincidentally running into the My Melody-loving Yū Mizuno ...
The Sanrio Boys were created by Sanrio in November 2015 to promote merchandise for their best-selling characters on social media, a strategy of which has been compared to Twitter accounts run by characters from Uta no Prince-sama. [3] The Sanrio Boys originally consisted of five characters, but has since then expanded to seven. [4]
The Story of Stuff has been subject to public discussion, especially after The New York Times published a front-page article about the video on May 10, 2009. [20] Even before The New York Times article, The Sustainable Enterprise Fieldbook pointed to The Story of Stuff as a successful portrayal of the problems with the consumption cycle, [21] and Greyson (2008) says it is an engaging attempt ...
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