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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
Eros Now is an Indian subscription-based over-the-top, video on-demand entertainment and media platform, launched in 2012. It is owned and controlled by Eros Digital, the Indian digital media management arm of the Indian-American multinational media company Eros Media World.
OTT bypasses cable, broadcast, and satellite television platforms. Digital streaming acts in a similar way to on-demand television in that the program to watch is selected. But the program is not recorded or stored like it might be on TiVo , etc. Digital video purchases grant a user indefinite access to a show or film, but the terms and ...
Sun NXT (read as "Sun Next") [1] is an Indian subscription video on demand over-the-top streaming service run by Sun TV Network.It was launched in June 2017 and has content in six languages - Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi and Hindi.
This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
ALTT is an Indian content-based video-on-demand platform. ALTT is available across 32 different interfaces for its viewers. [7] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet).
Saina Play is an Indian subscription video-on-demand over-the-top streaming [1] service owned by Saina Infotainments Pvt Ltd. [2] Its headquarters is situated in Kochi, India. [ 3 ] Saina Play has four different plans, and most of the content is available at up to 1080p resolution.